Privacy Policy

 1. Background understands and value the privacy of everyone who visits Our Website and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law.

This Policy applies to any and all data collected by us in relation to your use of Our Website. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Website. If you do not accept and agree with this Privacy Policy, you must stop using Our Website immediately.

2. This policy covers

This Privacy Policy applies only to your use of Our Website. It does not extend to any websites that are linked to Our Website (whether we provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. Data We Collect

Some data will be collected automatically by Our Website, other data will only be collected if you voluntarily submit it and consent to us using it for the online chat and counselling purposes with our designated counsellors and empanelled medical practitioners and Doctors. Depending upon your use of Our Website, We may collect some or all of the following data:

From “Online chat & counselling service”, we collect the following data

  • What personal data do we ask for?
    1. Name, Email and Contact Information
    2. Medical History
    3. Vital Records
    4. Country, State, City and Age (coming soon)
  • Why do we want your personal data?
    • To provide online counselling service.
  • Can you withdraw your permission?

Below mentioned is the data which may be collected automatically

  1. IP address (automatically collected)
  2. Web browser type and version (automatically collected)
  3. Operating system (automatically collected)
  4. A list of URLs starting with a referring Website, your activity on Our Website(automatically collected)

4. How Do We Use Your Data?

  1. All personal data is stored securely in accordance with the EU General Data Protection Regulation (GDPR). We use your data to provide the best possible services to you. This includes:
    1. Providing and managing your access to Our Website
    2. Personalising and tailoring your experience on Our Website
    3. Providing our counselling services to you
    4. Responding to communications from you
    5. Analysing your use of Our Website [and gathering feedback] to enable us to continually improve Our Website and your user experience.
  2. In some cases, the collection of data may be a statutory or contractual requirement.
  3. With your explicit permission and also where permitted by law, we may also use your data for research purposes which may include contacting you via email. We will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR and other applicable relevant laws.
  4. Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights.  We will only process your personal data if at least one of the following basis applies:
    1. You have given consent to the processing of your personal data for one or more specific purposes;
    2. Processing is necessary for compliance with a legal obligation to which we are  subject;
    3. Processing is necessary to protect the vital interests of you or of another natural person;

5. How and Where Do We Store Your Data?

  1. As such, we retain the general data unless the user specifically requests to delete it.  In any event, we will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Policy.
  2. Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Website and submitting information to us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between us and any third parties we engage. The safeguards used are:
    1. Data is securely transferred via SSL encrypted protocol,
    2. Data is stored securely in encrypted SSLlabs A/A+ rated TLS transport servers located in Canada
  3. Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via the internet.

6. Do We Share Your Data?

    1. We may share your data with our holding organization and its subsidiaries.
    2. We may contract with third parties to provide you efficient services. These may include search engine facilities, Google analytics, advertising and marketing, survey, on line chat tool etc. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take your consent and take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law. We currently contract with:
Party NamePurposeData Disclosed
Google AnalyticsGet statistics about the impact and the audienceGoogle has its own page for that detail:
ZendeskGive real time counselingEmail, Name and all the messages bwteen the user and the counselor
  1. We may compile statistics about the use of Our Website including data on traffic, usage patterns and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties. Data will only be shared and used within the bounds of the law.
  2. In certain circumstances we may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of us.

7. Security

We employ appropriate technical and standard security procedures and processes to safeguard the confidentiality of users’ personal information. Our employees, agents and associates, do everything in their reasonable control to protect your information.

Any of our employee or agents mainly our counsellors and empanelled medical practitioners & Doctors to provide counselling support may have access to or maintains sensitive personal information, have entered into confidentiality agreements in order to ensure the privacy of such user information prior to sharing that information. Internally, access to all users’ information is restricted to those who need access in order to fulfill their job responsibilities and have entered into confidentiality agreement.

8. How Can You Control Your Data?

When you submit information via Our Website, you may be given options to restrict our use of your data. We aim to give you strong controls on our use of your data.

9. Right to Withhold and Withdraw Information

You may access certain areas of Our Website without providing any data at all. However, to use all features and functions available on Our Website you may be required to submit or allow for the collection of certain data.

You may withdraw your consent for us to use your personal data at any time by contacting us using the details set out and we will delete your data from Our systems. However, you acknowledge this may limit our ability to provide the best possible counselling services to you.

10. How Can You Access Your Data?

You have the legal right to ask for a copy of any of your personal data held by us. Please contact Us for more details at

11. Do we use Cookies?

Our Website does not place and access Cookies on your computer or device. For your security and privacy, we have carefully chosen not to use Cookies to ensure that your privacy is protected and respected at all times.

However, Our Website uses analytics services provided by Google Analytics to collect and analyse usage statistics, enabling us to better understand how people use Our Website. Our use of them does not pose any risk to your privacy or your safe use of Our website, it does enable Us to continually improve Our Website, making it a better and more useful experience for you.

12. Linked Websites

This Website may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other websites. We encourage users to be aware when they leave this Website and to read the privacy statements of each website they visit that collects personal information. While we carefully choose the websites to link to, this Privacy Notice applies solely to information collected on our own Website.

13. Contacting Us

If you have any questions about Our Website or this Privacy Policy, please contact us by email at Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you.

14. Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Website following the alterations. We recommend that you check this page regularly to keep up-to-date.

We are staying available to support you with your abortion during COVID-19.

We are closely monitoring the situation of coronavirus globally and will keep updating our information and services.

We advise our readers to:

  1. Read our latest blog post on abortion and COVID-19
  2. Follow WHO safety guidelines on COVID-19
  3. Contact our counselors